![]() ![]() Results can include searches containing both tennis and shoes in any order. If you wish to narrow the focus of a keyword search, you can use the following operators: Search term Topics will include terms that have a similar concept, whereas searches will be more of a general match to the query string. However, although you can compare search terms and topics on the graph, the two areas are measured differently (so be careful with your subsequent analysis). If you use search terms, there will be no ranking if it is not deemed a popular search. When looking at entities, it’s likely Google will have more interesting data to offer, as these have been noted as identifiable search topics.
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