![]() ![]() Related: How To Create a Brand Style Guide in 7 Steps Use of physical materials They work within these parameters to create designs that fit within a brand's aesthetic, align with other marketing and communication materials and remain consistent with the brand's voice and image. ![]() ![]() Graphic designers typically adhere to a brand's corporate design standards, which may include elements like colors, typeface, logos and writing style. Some of the key features of graphic design include: Adherence to company standards Related: 9 Types of Designer Jobs for Creative People Characteristics of graphic design Digital designers rarely work with printed materials and focus on graphics for screens, including computers, tablets and mobile devices. Their creations may include animation, interactive web pages and 2D and 3D designs. Digital designers create graphics with motion and interactivity. Graphic designers apply drawing, sketching and design skills to create graphics for print and web pages and enhance their work for different mediums by adjusting resolution, color coding systems and printing bleeds. Still, their core responsibilities remain, creating static images to convey a message. As technology advanced, graphic designers adapted to learn software and programs to transition their craft into a digital age. Graphic design began as a career creating art and images for printed materials. The differences between graphic design and digital design primarily include the types of visuals they create and the mediums they use. What are the differences between graphic design and digital design? In this article, we discuss the differences between graphic design and digital design, explore possible careers for each type of visual designer and review common deliverables and average salaries for each career. Understanding the difference between digital design and graphic design can help you determine your goals and find a career that aligns with your skills and interests. Organizations employ individuals in these fields to help increase brand awareness, create meaningful and impactful graphics and stay relevant to consumers. If you're interested in a visual arts career, you may want to pursue a role in graphic or digital design. ![]()
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